Driving revenue with responsive email marketing.
Situation
Muckleshoot Casino, the largest casino in the Northwest, wanted to start an email marketing program to grow their subscriber base, drive property traffic and sales, and increase redemption for gaming, entertainment and dining promotions.
Action
Thin Pig architected a robust email marketing program which included designing and developing responsive email templates, building automated relationship emails, and crafting thoughtful list management strategies to ensure high open and click through rates.
Result
Since beginning to work with Muckleshoot Casino, TPM has increased the client's email subscriber base from 20,000 to nearly 500,000. Thin Pig sends around 3 million emails per month and realizes above industry average open and click through rates which is leading to increased on property traffic and sales.